Job Description:
- Understand and align with the company’s overall goals, vision and long-term brand strategy.
- Collaborate closely with the Managing Director to identify market potential, define go-to-market strategies, and develop robust distribution plans.
- Own the full brand lifecycle from strategic planning to execution across all consumer touchpoints.
- Develop and manage brand equity by ensuring consistent brand positioning, identity, messaging, and tone across campaigns and channels.
- Monitor market trends, customer insights, and competitor activity to adjust brand strategies accordingly.
- Lead new product development initiatives including concept testing, packaging development, pricing , and launch plans.
- Design and implement effective consumer and trade marketing programs to drive brand awareness, market share, and sales growth.
- Plan and manage ATL, BTL ,and digital campaigns to support product visibility and brand strength.
- Create annual marketing calendars and oversee timely execution with cross-functional teams (Sales ,R & D, Creative, Finance).
- Track, analyze , and report the effectiveness of marketing initiatives and promotions. Provides insights and strategic recommendations to optimize ROI.
- Utilize data analytics and consumer feedback to guide decision-making and continuous improvement.
- Manage external agencies (creative , media, research ) and internal teams to deliver consistent and high-impact campaigns.
- Represent the brand at trade shows , exhibitions, and key industry events.
- Develop and control brand and marketing budgets, ensuring efficient allocation of resources.
- Oversee project timelines to ensure all initiatives are delivered on time and within budget.
Job Requirement
- Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
- 5-7 years of experience in brand management, trade marketing , or consumer marketing, preferably in FMCG or retail sectors.
- Proven track record of successful brand building, market activation, and cross-functional leadership.
- Strong analytical thinking with proficiency in MS Excel, PowerPoint , and Word.
- Excellent leadership, presentation, and communication skills.
- Capable of managing multiple projects simultaneously with high attention to detail.
- Creative mindset with a consumer-centric approach.
Ability to manage time effectively and willingness to travel as required
Office Hour – (8:00 am to 5:00 pm),
Office Days – Monday to Friday, Saturday (Alternated.)
Off Day – Saturday (Alternated.), Sunday & Gazette Days.
Salary & Allowance – Salary + Incentive.
Head Office – No. (476), Mogok Road, (23) Ward, Industrial Zone (1),
South Dagon, Yangon.
Viber – 09 949 217 120
Email – mce.hrspecialist@gmail.com
